The data collected will be available for the duration of the subscription. We collect and store every event that occurs and don’t delete this data from our database. Your subscription includes unlimited cloud storage for all your devices’ real-time and historical analytics. At the end of the subscription, customers are given a grace period of 30 days to download/archive all the data they wish to retain. After that period, the subscription concludes, and all customer data is permanently deleted from the device and the cloud.